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MGT 5305 Leadership in the Social Sector: Part 2The second course in a two-part sequence, this course explores the effectiveness (marketing and program evaluation) and efficiency (financial management, revenue generation and volunteer management) of non-profit organizations. Students will apply an area of concentration in marketing, volunteer management or revenue generation to a community service setting and gain hands on knowledge, skills and experience about applying these concepts to a nonprofit organization. 3 credits. Dr. Phillips.
MGT 5311 Principles of Marketing
An introductory course designed to acquaint students with general marketing principles and practices. Marketing is much more than advertising and sales; it includes understanding the environment, consumer needs and behavior, assessing the value of the product, promotion, place and price. Emphasis is placed on developing marketing skills and understanding the role of marketing in the strategic orientation of the business and non-profit organization. We will also discuss, adapt and apply marketing methods to the realm of church growth. 3 credits. Dr. Isaacs or Mr. Corcoran.
MGT 5312 Entrepreneurship
This course explores the challenges of starting one’s own business and looks at the best practices of successful entrepreneurs. Many of the principles studied in this course can also be applied to church planting or starting a non-profit ministry. 3 credits. Dr. Isaacs.
MGT 5331 Human Resource Management
This course covers the knowledge and practical skills necessary to manage the staff of a non-profit organization. Primary focus will be the impact of human resource management on the effectiveness of organizational and individual performance. The course studies the interactions between managers, organizational staff, and specialists. It covers planning, compensation, job analysis and design, recruitment, selection, and performance evaluation. Key concepts will be illustrated and applied via case studies, as well as personal experience. 3 credits. Dr. Barry or Dr. Isaacs